October 24 - 27, 2016
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Toronto
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20+ Speakers
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Meet
20+ Great Speakers
Top Sponsorship Leaders
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Sponsorship
Boot Camp

Monday, October 24

Learn how to take your sponsored properties to market, how to price them and sell them, and how to leave your corporate sponsors eager to renew, again and again.

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Sponsorship
Toronto

Tuesday, October 25 – Wednesday, October 26

Learn the grand strategies and fine tactics from sponsorship pros who are bringing sponsors and sponsored properties together in pursuit of a common cause.

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WHAT SPONSORS
REALLY WANT

Thursday, October 27

This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.

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Municipal Forum
on Sponsorship

Thursday, October 27

Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.

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Sponsorship Week Starts In:

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Speakers

Sponsorship pros who shared their insights at Sponsorship Toronto 2015.
Stay tuned as we announce our 2016 speakers.

Marian Ruston

Consultant, Marian Ruston Consulting

Luca del Rosso

Vice President, Corporate Partnerships, Intelivents

Judy Haber

Senior Partner, Performance Sponsorship Group

Therese Caruso

Managing Director of Global Insights & Strategy, Zeno Group

Paul Joliat

Assistant Vice-President, Philanthropy and Sponsorships, Sun Life Financial

Paige Backman

Partner, Aird & Berlis LLP

Mark Sabourin

Publisher and Editor, The Sponsorship Report

Yoeri Geerits

Senior Vice President, Nielsen Sports

Program

This conference run through 5 days from October 24 to 28, 2016.
Watch for more details in the days ahead.
Day 1
24 Oct 2016
Day 2
25 Oct 2016
Day 3
26 Oct 2016
Day 4
27 Oct 2016

Boot Camp: Building Blocks

The first half of the day will focus on providing you with the building blocks to create a successful framework for your sponsorship program. The Evolving Sponsorship Environment – Are...
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Bernie Colterman
12:00 - 13:00

Lunch

Boot Camp: Action Plan

The second half of the day will focus on putting your plan into action, successfully marketing your sponsorship opportunities and growing your revenue. Techniques for Packaging and Marketing Your Assets...
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Bernie Colterman

Welcome

Mark Sabourin
11:00 - 12:00

Tuesday Keynotes

Session Title TBA

Yoeri Geerits
13:20-16:00

Tuesday Concurrent Sessions

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
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Chris Baylis

Prospecting in Tough Times

“There are strange things done in the midnight sun By the men who moil for gold” So begins Robert Service’s famous “The Cremation of Sam McGee,” and though it’s unlikely that...
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Judy Haber

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
Read More
Chris Baylis
14:55 - 15:15

Refreshment Break

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
Read More
Chris Baylis

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
Read More
Chris Baylis

Networking Reception

A relaxed opportunity to unwind with colleagues and presenters.
09:00 - 17:00

Sponsorship Toronto – Wednesday

Welcome

Mark Sabourin
10:30 - 11:00

Refreshment Break

11:00 - 12:00

Wednesday Keynotes

Moves Management

In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take...
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William Pitcher
William Pitcher
13:15 - 14:55

Wednesday Concurrent Sessions

Pimp my Deck!

This is a unique opportunity, probably the only chance you’ll ever get to have your sales deck reviewed and polished by one of the country’s top sponsorship consultants. If you’re serious...
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Chris Baylis

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Marian Ruston, will be giving up a portion of her day...
Read More
Marian Ruston

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Marian Ruston, will be giving up a portion of her day...
Read More
Marian Ruston

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Marian Ruston, will be giving up a portion of her day...
Read More
Marian Ruston

Municipal Forum on Sponsorship: Welcome

The day’s proceedings will be launched by Mark Sabourin, Editor of The Sponsorship Report and host of Sponsorship Week.
Mark Sabourin

Municipal Benchmarking Survey on Sponsorship and Naming Rights

This session will release the full details of the 2016 Survey including Who’s Selling, What’s Selling, and What Sponsors and Advertisers are Paying for Key Assets. Participants will receive a full...
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Bernie Colterman

Activation: The Heart and Soul of Sponsorship

Trends in Sponsorship Activation, why it’s so important and how it has an impact on determining sponsorship value.
Bernie Colterman

Networking Break

Bernie Colterman

Determining the Value of Municipal Assets

Identified as a top challenge in the Benchmarking Survey, this session will examine factors that impact pricing and walk participants through an example valuation process.
Bernie Colterman
12:00 - 13:00

Lunch

Navigating City Hall

Approaches and best practices for gaining buy-in and building internal support for your program with staff and Council.
Bernie Colterman

So, Your Sponsorship Program is Approved – Now What?

This session will explore the key steps to getting your program off the ground, including strategies and tactics for marketing your assets and communicating to stakeholders.
Bernie Colterman

Networking Break

Bernie Colterman

How We Did It!

Sponsorship practitioners from various municipalities will discuss key issues and lessons learned in implementing their sponsorship and naming rights programs.
Bernie Colterman

Wrap Up

Bernie Colterman

Location

Grand Hotel and Suites
225 Jarvis Street
Toronto, ON
416-863-9000reservations@grandhoteltoronto.com

What People Are Saying

“Thought it was great. A variety of presentation topics and new information. “

“I felt it was well organized and had a good variety of speakers. I was impressed. “

“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “

“Great scheduling, left time for interaction amongst participants. “

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