October 2017
/
Toronto
/
20+ Speakers
Register Online
Meet
20+ Great Speakers
Top Sponsorship Leaders
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Sponsorship
Boot Camp

Learn how to take your sponsored properties to market, how to price them and sell them, and how to leave your corporate sponsors eager to renew, again and again.
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Sponsorship
Toronto

Learn the grand strategies and fine tactics from sponsorship pros who are bringing sponsors and sponsored properties together in pursuit of a common cause.
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WHAT SPONSORS
REALLY WANT

This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.
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Municipal Forum
on Sponsorship

Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.
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Sponsorship Week Starts In:

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Speakers

Sponsorship pros who shared their insights at Sponsorship Toronto 2016.

Leanne Nicolle

Principal, Ubuntu Marketing

Rebecca Shanks

Vice President of Account Management, The T1 Agency

Georgia Sapounas

Director, Digital, Canadian Olympic Committee

Nathalie Cook

President, Cimoroni & Company

Liam Fleming

Director, Sponsorship & Strategic Partnerships
, Fan Expo HQ

Cheri Bradish

Loretta Rogers Research Chair in Sport Marketing, the Ted Rogers School of Management, Ryerson University

Brandon Fairley

Director of Development, Epilepsy Toronto

Jeff Deline

Vice President, Global Partnerships, Maple Leaf Sports & Entertainment Ltd.

Program

This conference run through 4 days in October 2017.
Boot Camp
Monday, October 24
Sponsorship Toronto
Tues, Oct 25 & Wed, Oct 26
Municipal Forum
Thursday, October 27
What Sponsors Want
Thursday, October 27

Boot Camp: Building Blocks

The first half of the day will focus on providing you with the building blocks to create a successful framework for your sponsorship program. The Evolving Sponsorship Environment – Are...
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Bernie Colterman
12:00 - 13:00

Lunch

Boot Camp: Action Plan

The second half of the day will focus on putting your plan into action, successfully marketing your sponsorship opportunities and growing your revenue. Techniques for Packaging and Marketing Your Assets...
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Bernie Colterman

Welcome

Mark Sabourin

The ABCs of Social Enterprise

You can include skills and training as one of the top social and economic issues facing both policy-makers and corporate Canada. ABC Life Literacy Canada sees a tipping point and...
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Gillian Mason
11:00 - 12:00

Tuesday Keynotes

Canada in a Global Perspective

Each market is unique. Just as what works in Vancouver may not work in Montreal, so too can we say that what works in Australia will not necessarily move the...
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Yoeri Geerits

Music for the Masses

For many years, Sun Life Financial has been a partner with several Canadian libraries as part of the company’s Making the Arts More Accessible philanthropic program. Since 2004, this signature...
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Paul Joliat
12:00 - 13:15

Lunch

13:20-16:00

Tuesday Concurrent Sessions

Governance Matters

Sports and sports organizations are increasingly making the front page . . . and for the wrong reasons.  Scandal, whether it be doping, match fixing, fraud, bribery or simply general...
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Paige Backman

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
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Chris Baylis

Reinventing Buskerfest

The loss of long-time title sponsor Scotiabank in 2015 dealt a near-fatal blow to Buskerfest Toronto. The downtown festival was the biggest fundraiser by far for Epilepsy Toronto, which relied...
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Brandon Fairley

Prospecting in Tough Times

“There are strange things done in the midnight sun By the men who moil for gold” So begins Robert Service’s famous “The Cremation of Sam McGee,” and though it’s unlikely that...
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Judy Haber

Panel: Women, Sport and Sponsorship Post-Rio

“Girl Power.” “The Penny Effect.” These were the headlines of narratives in Canadian media over much of the Rio Olympics, and certainly over the first week of the Games. For...
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Leanne Nicolle
Rebecca Shanks
Nathalie Cook
Cheri Bradish

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
Read More
Chris Baylis
14:55 - 15:15

Refreshment Break

Smart Influence

There’s a paradox at the heart of much of today’s influencer marketing, a paradox that leads programs to miss more often than they hit, according to Russell Reimer, President of...
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Russell Reimer

So You Want to Sell Naming Rights, Do You?

Naming rights sales are not the exclusive domain of major pro sports stadiums, performing arts centres, or big pieces of municipal infrastructure. Lacombe, Alberta, pop. 12,728, recently sold naming rights...
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Judy Haber

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
Read More
Chris Baylis

The Globalization of Sponsorship

As consumers, we are rapidly evolving into a community of online shoppers. Distance doesn’t matter. The same can be said of brands. They are all global digital marketers at some...
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Jeff Deline

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Chris Baylis, President and CEO, The Sponsorship Collective, will be giving up...
Read More
Chris Baylis

Networking Reception

A relaxed opportunity to unwind with colleagues and presenters.
09:00 - 17:00

Sponsorship Toronto – Wednesday

Welcome

Mark Sabourin

The Human Project 2016: The New Playbook for the Next Generation

The culture, values and beliefs of Generation We and Z – the demographic born between 1996 and 2002 – are unlike any youth generation before them. Their feelings about brands,...
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Therese Caruso
10:30 - 11:00

Refreshment Break

11:00 - 12:00

Wednesday Keynotes

Content Shock: Myth and Reality

In the blink of an eye, it seems, we’ve gone from “Content is King” to “Content Shock.” Content Shock is a term coined by marketing strategist Mark Schaefer and its...
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Randy Milanovic

Moves Management

In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take...
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William Pitcher
William Pitcher
12:00 - 13:15

Lunch

13:15 - 14:55

Wednesday Concurrent Sessions

Valuing Engagement (working title)

Session description coming soon
Georgia Sapounas

Pimp my Deck!

This is a unique opportunity, probably the only chance you’ll ever get to have your sales deck reviewed and polished by one of the country’s top sponsorship consultants. If you’re serious...
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Chris Baylis

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Marian Ruston, will be giving up a portion of her day...
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Marian Ruston

Renewals and the Art of the Internal Sell

Often, the hardest sell and the most creative activity happens after the pitch is made. Promising sponsorship opportunities still have to be sold up a sponsor’s decision chain. It’s a...
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Jonathan Rotchtin
Matt McGlynn

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Marian Ruston, will be giving up a portion of her day...
Read More
Marian Ruston

ASK THE EXPERT: SIGN UP FOR A CONFIDENTIAL CONSULTATION WITH ONE OF CANADA’S SPONSORSHIP LEADERS

Here’s your chance to spend 15 minutes behind closed doors with one of the country’s most in-demand sponsorship consultants. Marian Ruston, will be giving up a portion of her day...
Read More
Marian Ruston

Municipal Forum on Sponsorship: Welcome

The day’s proceedings will be launched by Mark Sabourin, Editor of The Sponsorship Report and host of Sponsorship Week.
Mark Sabourin

Naming Rights – The Good, Bad and the Ugly

This session will explore naming rights deals across Canada over the last 3 years as well as the wide range of media coverage these namings receive and what you can...
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Bernie Colterman

Networking Break

Bernie Colterman

Asset Valuation – The Evolving Model

This session will examine the range of factors that need to be considered when determining the fair market value of sponsorship assets.
Bernie Colterman

Activation – The Heart and Soul of Today’s Sponsorship

This session will explore how companies are leveraging sponsorship to drive audience engagement and business. It will also show how municipalities can add value to proposals by customizing activation opportunities.
Bernie Colterman
12:00 - 13:00

Lunch

The Role of the Sponsorship Manager

This session will explore the role of the Sponsorship Manager, what their primary functions should be and how much time should be allocated to various tasks.
Bernie Colterman

To RFP or Not to RFP?

This session will discuss the merits of issuing an RFP for the naming of civic facilities as well as various approaches for marketing assets to the private sector. .
Bernie Colterman

Networking Break

Bernie Colterman

Municipal Panel – How We Did It

Our panel of municipal practitioners will discuss the current status of their municipal sponsorship program and some of the challenges they have faced along the way.
Bernie Colterman

Break Out Sessions

Participants will break out into smaller groups to discuss issues of the day and report their findings to the group-at-large.
Bernie Colterman

Wrap Up

Bernie Colterman

Deep Dive: Challenges for Sponsors, Opportunities for Properties

Brick by brick, we will spend the morning building a solid foundation for your new approach to sponsorship marketing and sales. First, you’ll learn how to think like a sponsor,...
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William Pitcher
William Pitcher
12:00 - 13:00

Lunch

Deep Dive: From Theory to Practice

Deep Dive: From Theory to Practice With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several...
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William Pitcher
William Pitcher

Location

Grand Hotel and Suites
225 Jarvis Street Toronto, ON
416-863-9000reservations@grandhoteltoronto.com

What People Are Saying

“Thought it was great. A variety of presentation topics and new information. “

“I felt it was well organized and had a good variety of speakers. I was impressed. “

“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “

“Great scheduling, left time for interaction amongst participants. “

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